Ready for Change! The field of marketing is undergoing a dramatic change and entering a new era. This blog is about my journey to learn more about the new fast-changing tools, techniques, and technologies, e.g. social media, digital marketing, blogging, inbound marketing, mobile technology, iPad/tablet apps.
My goal is to be a "techie biotech marketer"; a marketer on the forefront marketing disruption who utilizes the fast-changing tools & technology in the field of biotech/pharma; thereby ultimately changing the way we market drugs to physicians, payers, and patients.
Join Me! Please join me on my journey and let's learn together. Let's come up with some cool ideas. Let's generate some thought-provoking discussion. Let's push the system and see how far we can go!