Biotech/pharma marketers are looking to stay on the leading edge of new media and digital marketing within a globally, diverse regulated environment.
Keep current and join an evolving conversation via this blog. Learn about utilizing the fast-changing tools & technology in the field of biotech/pharma; thereby ultimately changing the way we market drugs to physicians, payers, and patients.
Wednesday, June 22, 2011
Some topics I will explore through this blog will be:
social media, mobile tech, web 2.0, tweeting, inbound vs. outbound marketing, search engine optimization, lead generation, use of facebook, changes in PR, and video and use of youtube.